Foda de una tienda de abarrotes
Swot analysis example
On the other hand, when it comes to waiting in stores, one in three consumers would prefer to have an automatic queuing system that assigns customers a virtual place to avoid waiting while standing.
It also highlights that 27% of respondents would like to use virtual reality fitting rooms that allow them to try on clothes without physically doing so, and that three out of ten consumers would like to receive offers on their smartphone when they are shopping in store, while a quarter (26%) would like to receive push notifications when they walk past a store, to encourage them to enter. Twenty-five percent of consumers would visit a store more often if they were offered an exclusive incentive, and 28% would spend more if they were.
How do consumer expectations differ across different retail sectors? The Shopper Track study also establishes the strengths and weaknesses of five sectors to reveal which of these areas of improvement will be most relevant to a company, and which will be the basis for its brand identity.
How to perform a swot analysis
This method was developed by M. Dosher, Dr. O. Benepe, A. Humphrey, Birger Lie and R. Stewart at the Stanford Research Institute in the United States between 1960 and 1970. The objective was to discover why corporate planning failed at the managerial level in those days.
Its success simply transcended the world and areas of work, as over time this analysis was used in other areas besides management; for example, organizational projects and even personal projects as an area of self-knowledge.
SWOT stands for “Strengths, Weaknesses, Opportunities, Opportunities and Threats” and is the result of the corresponding SWOT: Strengths, Weaknesses, Opportunities and Threats.
To determine which elements are part of your company, you will need to conduct a SWOT analysis to help you break down the important factors and the actions to be taken to improve the way forward.
The SWOT or SWOT analysis itself consists of a thorough internal analysis to list our Strengths and Weaknesses, and through a thorough analysis of the environment (external) to detect the most relevant Opportunities and Threats.
The appearance of Trump, the Brexit, the growing power of the Kremlin that is generating instability in many areas of the planet, makes that for a globalized company to glimpse a more protectionist world, more divided, is more of a threat than an opportunity. Although until now lax customs policies have been the norm in the world in which we live, it seems that this situation is changing and for Nike, which has completely decentralized its manufacturing mainly in Asia, this could be a major setback (am1).
A fact that is beginning to change many habits and customs of much of society is that we are increasingly concerned about having a healthy life, which encourages us to eat healthier and of course, to practice many and varied sports. These new habits make us worry not only about doing more sport but also about doing it in the safest way (more appropriate footwear, technological gadgets, etc…) (op3).
The SWOT analysis matrix gives each company a 360° view of its own situation in the market. In this way, organizations can know those factors, both internal and external, that benefit or harm their business management. This knowledge is vital to take advantage of the opportunities of a company that operates in such competitive and demanding sectors as retail.
One of the variables of the SWOT analysis is “Opportunities”. This consists of detecting and describing the elements and circumstances that an organization can take advantage of within a specific environment or context for its own commercial benefit.
The aforementioned factors allow, through a SWOT analysis, to detect and describe Opportunities that, before the digital era, did not exist. In this scenario, some examples of Opportunities for a retail company in the digital era are:
The existence of systems for high-performance order tracking is, in particular, one of the biggest opportunities for a retail company in the digital era. Such solutions optimize retail operations and logistics to the highest level. In addition, they make it possible to generate shopping experiences with high levels of satisfaction and positive impact.